911 Assist Feature Gives In-depth Analysis of Crash

Ford Mustang will tell responders in-depth crash details

2014 Ford Mustang

Approximately 84% of drivers wear their seatbelts on any given day. There are statistics about survival rates and laws in almost every state requiring seat belt usage but around 16% of individuals do not comply with these rules. What if your car was able to tell if you were wearing your seat belt and could call first responders if you were in an accident, would you wear a seatbelt then? Well the 2015 Ford Mustang can be equipped with new features that add on to the cars 911 Assist feature. These features give the first responders much more information than it used to.

If your car is in an accident, the 911 Assist makes a Bluetooth-connected phone call. The first message is a pre-recorded message by Ford indicating assistance is needed. The new features will give a much more in depth analysis of the crash and includes details such as: maximum change in speed, where the impact was located on the car or if it is a rollover impact, whether or not airbags deployed, and how many seat belts were in use. By communicating this information, more accurate resources and personnel will be able to be assigned to the scene.

The global project leader of Ford Connected Services, David Hatton, explained that “After the introductory message, the voice line opens automatically and occupants can speak directly with the operator via Sync’s hands-free functionality.” By incorporating both an automated message and the opportunity to speak to the driver in the Mustang, Ford has made it possible for the injured to get the most relevant information out most quickly. Also there is a GPS function which makes it easy to locate the crash scene. Safety is our top priority here at Robbie Roberson Ford and we are excited to see all the new advancements in technology.


Innovative Airbag Design Debuts on the 2015 Ford Mustang

2015 Ford Mustang 50 Year Limited Edition - Interior

The 2015 Ford Mustang is the most advanced pony car ever made in many ways, one of which is safety. For the first time ever, the glove box door will double as a protective knee airbag in the event of an accident.

This innovative technology will further reduce the chance of injury in an accident with the added benefit of a smaller and lighter safety system that will allow more passenger room and comfort.

The airbag is an inflatable plastic bladder that is integrated into the glove box door to provide passenger leg protection similar to current airbags employed on the drivers side. This new airbag design is lighter and smaller than a conventional airbag system.

Other safety features that come standard on the 2015 Ford Mustang include safety belt anchor pretensioners, improved exterior lighting, more sensors, and twice as many airbags as the outgoing Mustang (8 total).

The 2015 Mustang also has improved exterior lighting including the signature tri-bar front running lights that look stunning while providing good daytime visibility.

We can’t wait until the 2015 Ford Mustang arrives at Robbie Roberson Ford! Check out the video below to learn more about the innovative airbag system.


Build Your Own Muscle Car with the 2015 Ford Mustang Configurator

2015 MustangIf you’re anything like us here at Robbie Roberson Ford, you’ve been dreaming about your very own specially customized 2015 Mustang for a long time. Well, today we have good news, fellow Mustang enthusiasts; the 2015 Ford Mustang configurator is finally up and running. You know what that means—it’s time to make your dreams a reality. Follow the link to start building your personalized Mustang today.

Word that the configurator was up and running wasn’t the only Mustang-related news we got recently, either. A dealer manual for the 2015 Mustang leaked online, revealing the new vehicle’s weight. According to Autoblog, the weight numbers look like this: “manual vehicles weighing 3,526 pounds for the V6, 3,517 pounds for the Ecoboost, and 3,704 pounds for the GT. Also, automatic models weigh 3,529 pounds for the V6, 3,512 for the four-cylinder and 3,727 for the V8.” This is really good news, because it shows less than 100 pound increases across the lineup—much better than the rumored 300-plus pound gain.

Finally, pricing for the 2015 Mustang was revealed as well. The base model clocks in at $23,600 MSRP, with prices increasing along the lineup all the way to the GT convertible that starts at $41,600. You can play around with all the awesome options and accessories on the configurator, so make sure to get online and start building today!

Ford Debuts Lightweight Concept Car with Fusion Styling

Ford Fusion - Lightweight concept car

Ford Fusion

It looks like the Fusion has gone on a diet just in time for bikini season. Ford recently introduced a new Lightweight Concept car to the industry based on a Fusion’s styling cues, reducing the sedan’s weight dramatically.

For a comparison, think of the Ford Fiesta. This compact car, when equipped with a 1.6-liter engine, weight just 2,537. The currently available Fusion comes in at a significantly higher weight with 3,323 pounds. With this new lightweight concept, Ford has decreased the Fusion’s weight to that of the Fiesta, shaving off nearly 1,000 pounds. This concept did so with the extensive use of aluminum, which reduced the weight nearly 25% on its own, and a combination of high-strength steel, carbon fiber, and chemically laminated glass.

“Our goal was to investigate how to design and build a mixed-materials, lightweight vehicle that could potentially be produced in high volume, while providing the same level of safety, durability, and toughness as our vehicles on the road today,” said Matt Zaluzec, Ford’s technical leader for global materials and manufacturing research. “There’s not a one-size-fits-all approach to light-weighting. The Lightweight Concept gives us the platform to continue to explore the right mix of materials and applications for future vehicles. “

Though this lightweight Fusion isn’t going to be available on the market any time soon, we’re sure you’ll still find the current model just as appealing. Stop by Robbie Roberson Ford today and see for yourself!

Ford F-150 Prototypes Secretly Tested by Real Customers

2015 Ford F-150

2015 Ford F-150

Generally, when we see a concept vehicle debut at an auto show, we are forced to wait on pins and needles until the production vehicle becomes available. Not so for three companies that tested a 2011 prototype of the Ford F-150. The companies’ employees didn’t know the prototype, with its cargo box secretly made of aluminum, would eventually become the truck’s new 2015 model.

“Our customers demand the highest levels of toughness and productivity – so we wanted to test the truck outside, in the harshest conditions and in the hands of real customers – with no limits,” said Larry Queener, program manager for Ford’s F-150. “But we did not want these customers to know what was different. So, when we gave them the prototype vehicles, we told them to use the trucks like their other hard-working Ford trucks, and we would be back to follow their progress.”

The employees at Barrick Mining of Nevada, Walsh Construction in Pennsylvania and Alabama, and a utility provider based in North Carolina did not take it easy on these prototypes, but we at Robbie Roberson Ford are proud to say the trucks are still in use today.

As a result of that secret testing, Ford was able to incorporate lessons learned in the soon-to-be-released 2015 F-150. For instance, the next-generation model features a thicker cargo box floor and a modified tailgate.

With results like these, how could you not choose the all-new 2015 Ford F-150 when it goes on sale later this year?

Dearborn F-150 Plant Celebrates 10 Years of Sustainable Manufacturing

2015 Ford F-150The Dearborn Truck Plant, located on the historic Ford Rouge Center, opened in May 2004 and is celebrating its 10th year of sustainable manufacturing. The plant differs from most other auto manufacturing plant because it implements a wide range of environmentally friendly features that help the plant be a sustainable way to build trucks.

Among these features is a 10.4 acre “living roof” that sustains its own ecosystem, removing carbon dioxide from the air and saving energy spent in heating and cooling the plant. The plant also uses sky lights and an innovative storm water management system that greatly reduces runoff into the nearby Rouge River. Even the primer used on the trucks is water based instead of solvent based, which can be harmful to the environment.

The plant has produced 2.6 million F-150s since it opened and is currently gearing up to start building the all-new 2015 F-150, which is also doing its part for Mother Nature thanks to its aluminum body and EcoBoost engine offering that both greatly increase fuel efficiency. When you consider the fact that the F-150 has been the best selling vehicle in America for 32 years, that’s a lot of reduction in emissions in the future.

The all-new F-150 will arrive in showrooms later this year, so stay tuned to our blog and social media to find out when you can test drive the all-new, sustainably built truck at Robbie Roberson Ford.

Ford Begins Accepting 2015 Mustang Orders, Pricing Released

2015 MustangDealers can now place orders for the 2015 Ford Mustang fastback. Today, Ford released details of the features and performance of the three available engines and announced the pricing. The 2015 Mustang will start at $24,425 including destination and delivery fee.

Available Engines:

  • 3.7L V6: 300 horsepower / 270 lb-ft torque
  • Turbocharged 2.3L EcoBoost four-cylinder: 305 horsepower / 300 lb-ft torque
  • 5.0L V8: 420 horsepower / 390 lb-ft of torque

Each of these engines can be had with a six-speed manual or automatic transmission. New standard features include a rear view camera system, keyless entry, HID headlamps, and Ford SYNC connectivity.

You’ll also be able to upgrade your ‘Stang with an 8″ high-res color touch screen display with navigation, adaptive cruise control, electronic line lock and launch control, and the Blind Spot Information System, among many other options.

Stay tuned to our blog and social media to find out when you can test drive the all-new 2015 Mustang. At Robbie Roberson Ford, we can’t wait to celebrate the Mustang’s 50th birthday with this stunning new model.

Why Families Love the Ford Escape

2014 Ford EscapeThe new 2014 Ford Escape has proven to be a hit with modern families for several reasons. It’s a crossover SUV, which means it offers the space and capability of a larger SUV combined with the efficiency and handling comparable to a smaller car.

The Escape also offers convenient features like a foot-activated power tailgate that makes it easy to load the cargo area when your hands are full. Available Ford SYNC technology helps the driver stay connected to the outside world while keeping focus on the road and hands on the wheel thanks to voice-activated control of music, navigation, phone, and more.

The Ford Escape maximizes efficiency and reduces its impact on the environment in many ways. Standard active grille shutters reduce air resistance, increasing fuel economy at highway speeds. The smooth, flowing design also allows the 2014 Escape to be 10% more aerodynamic than the previous generation. Many parts of the interior are made of recycled parts, such as the floor carpet that’s made out of 100% recycled polyester fibers from plastic bottles.

Although the escape is efficient, it still provides the increased power that you’d expect from an SUV. The two available EcoBoost engines allow increased power with high fuel efficiency. The 1.6L EcoBoost I4 generates 178hp and 184 lb-ft of torque while achieving 23 city / 32 highway mpg*. The 2.0L gets an even more impressive 240 horsepower and 270 lb-ft while achieving 22 city / 30 highway mpg*.

Test drive the 2014 Escape at Robbie Roberson Ford to see how well it can fit to your lifestyle.


*EPA estimate only

Goodbye Tires! 2015 Mustang GT will offer Electronic Line-Lock

2015 Ford Mustang Line-LockDrag racing fans rejoice. The 2015 Mustang GT will offer an optional electronic line-lock feature that will allow racers to do big, smoky burnouts without moving an inch.

The system works with the standard launch control to lock the front brakes, allowing the rear wheels to spin freely while keeping the car still. Having this feature available from the factory is a first in the auto industry and eliminates the need for racers to modify their brake system in order to race at the drag strip.

The Ford Mustang has always been perfect for drag racing with its rear wheel drive configuration and massive V8 engine options. The 2015 Mustang will excel at the strip thanks to standard launch control and a more powerful 5.0L V8 engine that will generate at least 420 horsepower and 390 ft-lbs of torque.

Doing burnouts isn’t all about showing off. Drag racers do it before every run to warm up the tires, which improves traction on the track surface. The feature is only intended for racing; we don’t recommend using this feature on public roads unless you fancy an expensive ticket and points on your license. Racing your vehicle may also void your warranty.

We can’t wait to get the 2015 Ford Mustang at Robbie Roberson Ford. Give us a call to schedule a test drive when the time comes to experience the most track-capable Mustang yet.

Ford Mustang Celebrates Five Decades with Mustang 50 Year Limited Edition

Mustang 50 Year Limited Edition

Mustang 50 Year Limited Edition

Last week, the Ford Mustang celebrated its 50th birthday. To mark the important milestone, Ford will produce just 1,964 examples of the 2015 Mustang 50 Year Limited Edition. Based on the 2015 Ford Mustang GT, the special edition will come loaded with nearly every option, leaving customers to choose between two paint colors and two transmissions.

The 50 Year Limited Edition stands apart from the normal GT with more chrome trim around the headlights, grille, and windows that pay tribute to the original 1965. The two available colors are also exclusive to this edition: Wimbledon White and Kona Blue. The very first Mustang sold to the public sported the white paint.

Mustang 50 Year Limited Edition - InteriorThis edition will also be the only model with a gas cap badge on the rear fascia and louvered rear-quarter windows like the 1965 Mustang Fastback.

The exclusive details continue to the interior with a cashmere-stitched, leather-wrapped steering wheel, instrument pane. shifter boot, door inserts, and two-tone seats.

This pony will gallop with an upgraded 5.0L V8 generating 420 horsepower and the Performance Pack with six-piston Brembo front brakes and Pirelli P-Zero tires.

Stay tuned to our blog to find out when you’ll be able to test drive the all-new 2015 Mustang at Robbie Roberson Ford.